Profitably monetizing a patent is usually harder than getting the patent in the first place.
Non-auction strategies of patent monetization are inherently risky. Licensing of a patent or patent portfolio requires comprehensive industry knowledge and the ability to police (monitor and enforce) an agreement.
Copyright 2010 - Thomas Swenson
Patent Auction - An Alternative to Licensing Or Commercializing a Patented Invention
In short, trademarks are your brand.
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